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International trade shows are prestigious events that you must attend if you want to expand your business globally. At these events, you can meet many global business players.
This is where you can network, gather information, and introduce your business to the global market. International trade shows are a great way to expand your reach and reap greater profits.
There are many international trade shows, but ASD Market Week – Las Vegas is considered the most strategic event not to be missed.
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What is ASD Market Week – Las Vegas?
ASD Market Week – Las Vegas is the largest and most comprehensive consumer merchandise wholesale (B2B) trade show in the United States. The event is organized by Emerald Expositions (formerly part of Emerald Holding, Inc.), a major trade show company.
Emerald Expositions hosts ASD Market Week twice a year in Las Vegas, where retail owners, distributors, and e-commerce professionals from around the world gather to discover new products, source suppliers, and increase profit margins.
This event is not open to the public, but is open only to global merchants ready to showcase their wide range of products. These range from jewelry and electronics to household goods and fashion, offered at wholesale prices for businesses of all sizes, from online stores to brick-and-mortar stores.
ASD itself was once known as the acronym for “Associated Surplus Dealers” (ASD), which focused on military surplus. However, over time, it has become an “Affordable Shopping Destination,” targeting a broader reach.
In 2026, this prestigious event will be held from March 17-19 and August 25-27 at the Las Vegas Convention Center.
Why is Las Vegas a Strategic Location?
You might be wondering why Emerald Expositions chose Las Vegas as the location for ASD Market Week. Of course, this is due to Las Vegas’s unrivaled appeal as a city for events and business.
Las Vegas is renowned as the entertainment capital of the United States. The city boasts thousands of hotels, restaurants, and a diverse entertainment scene, essential for accommodating the thousands of industry professionals who flock to the city for several days.
Furthermore, Harry Reid International Airport (LAS) in Las Vegas facilitates the arrival of attendees from around the world, making it easy for buyers and sellers to attend. With all the attractions Las Vegas offers, it’s sure to provide a unique experience for both attendees and exhibitors.
Business Opportunities
Hopefully, the brief overview above has convinced you of the importance of ASD Market Week – Las Vegas for your business. However, if you’re still unsure, we’ll provide some information regarding the various business opportunities you can gain through this global event:
Global Networking Opportunities
At this global event, you can meet buyers, distributors, and manufacturers from various countries. A rare opportunity not to be missed, isn’t it?
This is the time for you to build long-term relationships. This is the first step in getting your brand noticed by global clients.
Access to the Latest Products and Trends
Even if you’re still hesitant about developing your own brand, attending this event provides an opportunity to see innovative products early. You can also learn to understand global market trends, which can be used as part of your research to produce a global-class brand in the future.
Market Expansion Opportunities
This event is the perfect time to find new distribution partners and also a great time to explore new markets across countries.
So, what are you waiting for?
Benefits of Attending Events for Business Owners
Here are the various benefits you can gain if you dare to participate in a global-scale event like ASD Market Week:
- Increase brand visibility.
- Build business credibility.
- Gain direct insights from industry players.
This is the time for your brand to shine on the international stage. The courage to move forward today is the key to success tomorrow.
Who Should Attend This Event?
Still hesitant because you think this event is too big for you? First, check to see if your business falls into the following categories:
- Retail business owners.
- Importers and exporters.
- Distributors, wholesalers, and startups.
If the answer is “yes,” then don’t hesitate. Seize this golden opportunity now. While you still have a few months to prepare, imagine the benefits and positive impact you’ll experience, and banish any lingering doubts and fears.
Tips for Optimizing Your Attendance at ASD Market Week
Now, if you’re starting to feel confident about attending this prestigious event in Las Vegas, be sure to note these things:
Prepare Your Goals and Targets Before Attending
Don’t show up without a clear picture. You must have a clear purpose for coming to Las Vegas. Write it in large letters in front of your desk to motivate you to keep going.
Prepare Promotional Materials and Business Cards
Don’t forget these two items. You must prepare attractive promotional materials and unique business cards so that when you hand them out to your contacts in Las Vegas, they will be immediately attracted to you and remember the cards you gave them.
Post-event Follow-up Strategy
Make sure you have a list of contacts you will contact after the event and follow up as needed. This is the time to make networking a reality.
Long-Term Impact on Business Growth
This major event isn’t just about showing off. It’s a platform for opening up opportunities for ongoing collaboration. Global business players meet and seek connections to expand their businesses.
This is the perfect time for you to enhance your business’ position in the international market. ASD Market Week – Las Vegas has proven to be a stepping stone for many local businesses going global. So, could this be the path for you too?